Inclusive Innovation Playbook

The Inclusive Innovation Playbook

Upgrade how you innovate, by designing for how the real world actually works

Innovation That Works for More People Works Better for Business

The Inclusive Innovation Playbook helps you improve how you innovate by broadening perspectives and designing for the full range of human experience.

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Inclusive innovation improves performance at every level

Individuals

Sharper judgement and better decision-making, grounded in a broader understanding of people and contexts
Teams

Stronger challenge, more rigorous thinking, and higher-quality ideas
Way of Working

More effective discovery, testing, and validation, built around real-world use
Products & Services

Solutions that are more intuitive, resilient, and widely adoptable
Markets

Earlier visibility of overlooked opportunities and emerging demand, growth potential and diversification
End Users

Experiences that work better across different needs, abilities, and situations drive customer satisfaction, empowerment and loyalty

Inclusive Innovation Introduction

Get a high level overview before you dive into the rich content of the playbook

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The Inclusive Innovation Playbook will help you transform your people, practices and products

Finally, there is a practical guide with real examples and actionable insights.

Inclusive Innovation is not a separate initiative. It’s a more effective way of innovating that:

💹 Improves business outcomes and impact.
💡 Reduces risk.
🌎 Creates a positive social impact.

The playbook helps you:

Expanding who you design with and for.
Understand the business case for inclusive innovation.
Strengthen how individuals challenge assumptions, consider different perspectives, interpret user needs and make better decisions.
Improve team dynamics through better challenge and shared understanding.
Evolve practices across the innovation lifecycle to reflect real-world variation in behaviour and context.
Create better solutions that are more resilient and adaptable.
Iterate to keep on improving over time.

Inclusive innovation isn’t about doing more.
It’s about innovating better, so that what you build consistently performs in the real world.

“The Inclusive innovation playbook is a very thought-provoking read. It conveys a really powerful idea that product inclusion and equity and good user experience are really one and the same - ensuring everyone feels seen. The playbook has given us lots of actionable ideas for change, from connecting inclusion to our mission and purpose, asking better questions in our retros and considering a wider range of personas. I would highly recommend it to anyone looking to create more inclusive digital products.”

Harry Cobbold, Managing Director, Unfold

“"I highly recommend The Inclusive Innovation Playbook for anyone seeking practical guidance on creating impactful and inclusive solutions. It offers invaluable insights and strategies that can transform how we approach innovation and shape a more equitable future."”

Christoph Hassler, Designer for Equitable Experiences

“A huge thanks to Diversily for creating the inspiring Innovation Playbook. I'm using the Glossary section as often as ChatGTP (almost 😇 ).”

Product Designer, Hitachi Vantara

“Inclusion is a mindset. The Inclusive Innovation Playbook gives concrete recommendations how you can integrate that mindset into your organisation's culture.”

Nadia Fischer, CEO & Co-founder, Witty

“Truly embracing diversity and inclusion demands not only a change in our work practices, but also the courage to confront systemic issues that produce and reproduce exclusion. This playbook offers a valuable focussed starting point for tackling the complexities of exclusion and marginalisation within digital products and services to create a more equitable future. ”

Clif P Lewis, PhD, Principal Psychologist, LBVC

“The playbook is accessible, comprehensive and thorough, covering a range of topics and themes. It is a useful tool for organisations and individuals, at any stage of their inclusion journey. It outlines considerations for internal inclusive practice, while also encouraging users to embed inclusive approaches into their engagement with customers, clients, service and product users.”

Yassine Senghor, Founder and Director , Confronting Change

“Shelter are committed to becoming an anti-racist organisation. For the digital design team we are challenging how we do research and design so that we can design services and experiences for all the people that need us or want to support us. We will use this resource, particularly the ‘actions’ as guidance as we continue to improve our own practices and processes so that we can deliver equitable products, services and content.”

Louise Roddan, Digital Design Lead, Shelter

Diversily is your ideal partner to elevate your innovation journey

Embed inclusion with our expert training, workshops and consulting services

Activate your people in innovating inclusively and fostering a culture of belonging through our high impact training and workshops.
Get the foundations in place with our support to define your principles, strategy and frameworks for inclusive innovation
Leverage our deep expertise to adopt inclusive practices across the innovation lifecycle