The Inclusive Innovation Playbook

An essential guide to creating more inclusive digital products and services

Are you looking to make your digital products and services more inclusive?

The Inclusive Innovation Playbook is the perfect resource for product designers and innovators who are ready to play their part in creating a more equitable world.

Inclusive Innovation Introduction

Get a high level overview before you dive into the rich content of the playbook

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The Inclusive Innovation Playbook will help you transform your people, practices and products

Finally, there is a practical guide with real examples and actionable insights.

By designing for diversity, you can:

💹 Tap into new markets.
😁 Increase customer satisfaction.
❤️ Improve brand reputation.
💡 Drive innovation.
🌎 Have a positive social impact and make the world a better place.

The Inclusive Innovation Playbook can help you create digital solutions that are accessible, equitable, and empowering for all users, regardless of their abilities, backgrounds, or circumstances.

The Inclusive Innovation Playbook will help you to:

🎓 Educate yourself and your team on inclusive innovation and identify additional training requirements.
💰 Support the creation of a business case to secure internal funding for inclusive innovation.
🗓️ Support your strategic planning activities.
📊 Assist you in establishing suitable governance and metrics for your inclusive innovation practices.
💬 Facilitate workshops and discussions to gain a better understanding of diverse user needs and potential inclusive solutions.
🔄 Identify methods for modifying your product practices to make them more inclusive.

Inclusive innovation is a continuous journey. Our philosophy is centered on collaboration, building a community of practice, and collectively driving more inclusive innovation practices.

If you have skills, resources, case studies or expertise, and would like to join our global team of diverse contributors we'll love to hear from you. Let us know how you can help when you register.

“The Inclusive innovation playbook is a very thought-provoking read. It conveys a really powerful idea that product inclusion and equity and good user experience are really one and the same - ensuring everyone feels seen. The playbook has given us lots of actionable ideas for change, from connecting inclusion to our mission and purpose, asking better questions in our retros and considering a wider range of personas. I would highly recommend it to anyone looking to create more inclusive digital products.”

Harry Cobbold, Managing Director, Unfold

“"I highly recommend The Inclusive Innovation Playbook for anyone seeking practical guidance on creating impactful and inclusive solutions. It offers invaluable insights and strategies that can transform how we approach innovation and shape a more equitable future."”

Christoph Hassler, Designer for Equitable Experiences

“A huge thanks to Diversily for creating the inspiring Innovation Playbook. I'm using the Glossary section as often as ChatGTP (almost 😇 ).”

Product Designer, Hitachi Vantara

“Inclusion is a mindset. The Inclusive Innovation Playbook gives concrete recommendations how you can integrate that mindset into your organisation's culture.”

Nadia Fischer, CEO & Co-founder, Witty

“Truly embracing diversity and inclusion demands not only a change in our work practices, but also the courage to confront systemic issues that produce and reproduce exclusion. This playbook offers a valuable focussed starting point for tackling the complexities of exclusion and marginalisation within digital products and services to create a more equitable future. ”

Clif P Lewis, PhD, Principal Psychologist, LBVC

“The playbook is accessible, comprehensive and thorough, covering a range of topics and themes. It is a useful tool for organisations and individuals, at any stage of their inclusion journey. It outlines considerations for internal inclusive practice, while also encouraging users to embed inclusive approaches into their engagement with customers, clients, service and product users.”

Yassine Senghor, Founder and Director , Confronting Change

“"Shelter are committed to becoming an anti-racist organisation. For the digital design team we are challenging how we do research and design so that we can design services and experiences for all the people that need us or want to support us. We will use this resource, particularly the ‘actions’ as guidance as we continue to improve our own practices and processes so that we can deliver equitable products, services and content."”

Louise Roddan, Digital Design Lead, Shelter

Diversily is your ideal partner to embed inclusion

Elevate Your Innovation Journey with our expert guidance and support

Activate your people in innovating inclusively and fostering a culture of belonging through our high impact training and workshops.
Get the foundations in place with our support to define your principles, strategy and frameworks for inclusive innovation
Leverage our deep expertise to adopt inclusive practices across the innovation lifecycle